Men’s Underwear: What Trends for 2018?

Men's fashion is obviously not limited to clothing. The underwear also has a say. What are the trends in underwear?

As in the world of fashion, men feel more and more concerned and take more and more pleasure in choosing their underwear. Of course, this is less obvious than for ready-to-wear, but the French are paying much more attention to their underwear than a few years ago. Men's underwear, a story of necessity above all else? With nearly 600 million euros of turnover in 2016, let us doubt it. Far from the idea that we would wear cheap underwear "because we must," men know what they want, and men's lingerie brands have understood

Well-being and comfort, the keywords

So yes, the revolution is not total. Men attach more importance to their underwear, but they are not yet ready to give up their small comfort in favor of aesthetics.

The result, the main trend is the classic, certainly chic, but comfortable. In terms of materials, this translates into cotton, prima cotton, and microfibers, while the colors are neutral and refined with navy blue, black, gray, burgundy or white.

If men do not really fall into the realm of coquetry when it comes to underwear, one thing is certain: they want to be comfortable. Men's lingerie favors comfortable materials to wear. And considering how this fabric is closer to our privacy, better not to skimp on comfort ...

Reasons galore

Another great trend: offbeat prints, or even whimsical that show themselves (or not). These patterns appear mainly on men mesh underwear, boxer shorts or boxers, two pieces that turn into real fashion accessories. Elegant or fun, the graphics are everywhere, whether they are inspired by cartoons or ready-to-wear fashion shows.

THE CALLON MAKES HIS COME-BACK

If the boxer remains the winner all categories with more than 6 men out of 10 who wear, the slip, which loses more and more buyers (-14% in 2016!), Leaves room for underpants. Hard to do better to be comfortable indeed, especially when you see the efforts made by brands on the materials used.

THE FUTURE OF UNDERWEAR FOR MEN?

If traditional underwear is not ready to disappear soon, some novelties have however pointed their nose at the International Lingerie Fair. Like women's lingerie, some brands now opt for remodeling underwear, to embellish the silhouettes masculine. Finally, other brands like ZK will dare to play the card of the sexy, between transparency, provocation, putting literally ... the package.